HELLO LONDON
GOODBYE OCEAN PLASTIC
#OneLess inspires Londoners to ditch plastic water bottles
In 2019, we teamed up with London’s leading tourist attractions, popular destinations, and events to promote how easy it is to refill your bottle with London’s world-class tap water while out and about.
Our message was simple: drink water the London way. Say #GoodbyeOceanPlastic by not using single-use plastic water bottles.
Instead, we asked Londoners and visitors to turn to more sustainable options like tap water, refillable water bottles, public drinking fountains and free refill points in cafes and shops.
5
people reached
1
Londoners more likely to stop buying single-use plastic water bottles
290,000
bottles refilled from 29 #OneLess fountains during the campaign
26
social media impressions
Read more about the campaign's impact
From the minute they arrived in this great city, we wanted to make sure that Londoners and visitors were aware of all the alternatives to single-use plastic water bottles when out and about in the capital.
We popped up everywhere across the city
Campaign highlights
Together with London’s leading tourist attractions, popular destinations, and events we helped to make the London experience one without unnecessary single-use plastic water bottles.
Hello London hits Carnaby Street
Time Out hosts a competition
Tate modern launches new fountain
Hello London at ZSL London Zoo nights
Hello London celebrates Ride London
Hello London attends ‘Summer by the River’
Hello London at the Natural History Museum
#Hydratelike…campaign with Lonely Whale
Hello London refillable bottle giveaways
Hello London at TideFest
Fountain offer with MIW Water Cooler Experts
FCO hosts Thames bottle clean-up
Our partners
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